Digital Economy

we delve into case studies of two industry giants, Netflix and Apple. Chapters 27 and 28 provide an in-depth analysis of how these digital pioneers have navigated the complex landscape, showcasing real-world applications of the theories and concepts explored throughout the book. As Assistant Professor Dr. Thacha Lawanna, I have endeavored to synthesize a comprehensive exploration of the digital economy, drawing on theoretical foundations, practical applications, and case studies. This book is intended for students, academics, and professionals seeking a holistic understanding of the digital revolution that is shaping our economic landscape. May this journey through the digital economy serve as a guide for navigating the complexities and opportunities that lie ahead.

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